Dr. Michelle Roehm
Vice Dean of Faculty and the Peter C. Brockway Chair in Strategic Management
Michelle Roehm is the Vice Dean of Faculty and the Peter C. Brockway Chair in Strategic Management at the School of Business at Wake Forest University. She received her undergraduate and master’s degrees in communications from the University of Illinois at Urbana-Champaign and her Ph.D. in marketing from Northwestern University. Her teaching, research, and consulting interests include business communication, branding, and consumer behavior. Professor Roehm has written numerous articles and research papers, which have appeared in the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Consumer Psychology and other publications. She is a member of the American Marketing Association, the Association for Consumer Research and the Society for Consumer Psychology. Within the community of Winston-Salem, she has served as a member of the board of directors for the Little Theatre of Winston-Salem, the Bookmarks Book Festival and the Junior League of Winston-Salem, and she has served on the board of advisors for Amarr Garage Doors. In her spare time, Michelle enjoys composing music, as well as cooking, traveling, and playing golf with her husband and daughter.
BA 1990, MS 1991 Communications, University of Illinois; PhD 1997, Marketing, Northwestern University.